REMBRAND × DISNEY

ICA Revenue Calculator

In-Content Advertising opportunity model across Disney's premium content library

Select Shows

Review Data

Set CPM & Calculate

0 of 12 shows selected.

FX on Hulu 5 shows

ABC + Hulu 10 shows

Hulu Original 6 shows

Disney+ / Nat Geo 2 shows

Show	Category	Status	Streaming	Linear	VOD	Total/Ep	Eps	ICA Units
Total Addressable Impressions / Season Cycle

Set the CPM rates by distribution window, then calculate. ICA units per episode are set per show in Step 2.

Streaming CPM

Hulu / Disney+ first-run

Linear CPM

ABC broadcast

VOD CPM

Back-catalogue / library

Total Year 1 Revenue Opportunity

—

Show	Status	Eps	Streaming Rev/Ep	Linear Rev/Ep	VOD Rev/Ep	Total/Ep	Season Total
TOTAL REVENUE OPPORTUNITY

Data Sources

Disney / ABC / Hulu official press releases
What's On Disney Plus / Deadline / The Wrap viewership reporting
Industry reporting: Variety, THR, TV Insider

Impressions Methodology

Impression figures are estimated audience impressions — not traditional ad-served impressions. One viewer seeing one ICA integration moment equals one impression. Formula: (Estimated Impressions / 1,000) × CPM × ICA Units per Episode. Revenue estimates are modeled projections for planning purposes only.